Associate Director, Client Services

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary and Impact Reporting of the role This role reports into the Partner - Digital. 3 best things about the job: Be part of one of the largest digital spending accounts Chance to lead client conversations and thinking on biddable media limited not just to search but also covering Facebook and potentially programmatic Strong culture of test & learn – if you want to learn the effectiveness of a new tool, a new platform and want to apply the learning, you have to make a strong case for it, and the media team will help enable the test. Once the test is successful, your learnings and recommendations In three months: You should be able to plan, execute and present month on month search strategy for each brand, communicate and be on top of all biddable campaign metrics as well as. Recommendation on overall brand content that helps brands achieve goals beyond campaign metrics. Build the quarterly Search strategy for the brands you manage as well as manage at least 1 corporate project. You will also manage monthly connects with the client and customized planning requirements. In six months: You should be able to contribute to the annual planning and strategy process for all brands that you manage and help present the search section to the internal strategy team and potentially to the client. Have regular conversation with Google team to improve account performance for your set of brand and leverage the Google support for strengthening campaign strategies. You will also manage a few corporate projects / test & learns that you will roll out. In twelve months: You will help evolve the search, biddable planning principles and think with beyond search approach for your set of brands on biddable media. Work closely with the strategy team to build brand specific strategies. What your day job looks like: Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns Strong grasp on numbers and excel. Should be able to work quickly to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative KPI growth strategies Utilize strong analytical ability to evaluate digital across multiple channels and customer touch points Instrument conversion points and optimize…