Associate Business Development Director

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more. Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly. The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you. Who we are The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media-buying platform that helps brands deliver a more insightful and relevant ad experience for consumers, and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day. So if you’re talented, driven, creative, and hungry to join a dynamic, globally-connected team, then we want to talk! What we do The Trade Desks’ Business Development team specialises on finding, building, and growing strategic partnerships with the most innovative advertisers and agencies across Hong Kong. Our role is to identify, form and strengthen relationships through building trust with client partners across a range of different roles and seniority, from CEOs and Heads of Digital to investment and activation executives. We’re immensely proud of our independence and objectivity in the programmatic ecosystem and our role as consultants and advisors for access to, and success in, the entirety of the premium open internet. We actively listen, meet clients where they are on their digital journey and add value by solving complex problems with simplified solutions. Here at The Trade Desk, we're in search of Associate Business Development Directors who are master relationship builders, strategic consultants and creative problem solvers to join our growing team. What you’ll do • Establish strategic partnership and frameworks with key advertisers • Acquire, build, and cultivate relationships with senior leaders at advertising agencies. • Work collaboratively with teams spanning commercial, legal, account management, trading, data and inventory partnerships and TAM to cultivate and grow accounts. • Communicate the value of The Trade Desk media buying platform by presenting our core value proposition, and tailor the content to suit the needs of each audience. • Establish strategic frameworks to help encourage testing of innovative product releases based on client needs with senior leadership, product, & engineering. • Take the lead in responding to RFPs or new client opportunities, including qualification & win strategy. • Prospect and negotiate net new MSAs (partnership contracts) and JBPs (Joint Business Plans) with key advertisers. • Coordinate with global counterparts to discover learnings and avoid pitfalls encountered on similar pieces of business. • Work closely with product, marketing and revenue teams to constantly optimize efforts relating to company-wide goals. • Identify and close strategic up-selling opportunities by understanding core client business needs and translating the value TTD offers. • Using knowledge of the market and competitors, identify and develop the company’s unique…