Associate Brand Manager, IMC

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Position Overview As part of the Integrated Marketing Communications Team, you will play a role in building, managing, and tracking all Cordless & Robot product demand plans. This will include partnering with cross-functional teams such as Product Marketing, Content Strategy, Creative, Media, and Analytics to bring launch plans to life. You will help manage agencies on media planning, creative strategy/concepting, social content, video production, and PR pitching/events. You will lead in-market performance updates, and strategy/creative optimizations throughout the campaign lifecycle. The right individual will have a collaborative working style with an enthusiasm for making connections with cross-functional co-workers, strong organizational skills, and personal responsibility. Responsibilities Build, manage, and track all Robot & Cordless vacuum demand plans Oversee daily and weekly reporting of organic and paid media performance to optimize messaging, creative, and strategies to deliver on marketing goals Work with cross functional global teams to bring new products to market, support localization of global plans, and ensure seamless integration in market Immerse yourself in the consumer and competitive intelligence to communicate competitive advantage and what it takes to win in the market Support writing agency breifs and help manage agency coordination, execution, and internal alignment/approvals Key Functional Skills/Knowledge Comfortable working at a fast pace, iterative, and progress vs. perfection mindset Leading and building global teams Strong communication skills and ability to make effective presentations to all levels of management Ability to synthesize complex product features into compelling and desirable consumer benefits Broad spectrum of marketing skills, defining strategies, building plans, and driving product launches Ability to connect the dots and think at a holistic and strategic level across the business Influencing, conflict resolution, and creative problem solving. Comfortable mining and analyzing data and drawing conclusions Project management and ability to manage several projects in parallel, navigating a complex cross-functional matrix Biased toward action, roll up your sleeves and get it done together Qualifications Minimum of 5 years of prior Marketing experience required, preferably with direct responsibility for brand strategy, messaging, positioning, and comms strategy and execution Experience in managing, building, and growing teams Experience leveraging consumer insights to develop effective marketing programs and campaigns Experience in creative strategy development, advertising and launching new products Experience in launching products globally across several different markets Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skill…