Assistant General Manager-Durham Bulls

**Overview:** The Durham Bulls are one of the most recognized and respected brands in professional sports. As the Triple-A affiliate of the Tampa Bay Rays, the Bulls have built a reputation for delivering exceptional fan experiences, innovative marketing, outstanding customer service, and a championship culture. The Assistant General Manager, Sales & Marketing is a key member of the organization’s senior leadership team and serves as a strategic partner to the General Manager to drive ticket sales, revenue growth, brand development, and organizational excellence. This position provides strategic leadership for all ticketing and marketing functions while ensuring the Durham Bulls continue to deliver one of the premier fan experiences in Minor League Baseball. The Assistant General Manager is responsible for leading and developing high-performing teams, creating a culture of accountability and innovation and ensuring every interaction with the Durham Bulls brand strengthens fan loyalty and drives business results. Key Areas of Responsibility **Ticketing Strategy & Revenue Growth** - Provide strategicand operationalleadership for all ticketing functions including Season Tickets, Mini Plans, Group Sales, Hospitality, Premium Seating, Single Game Ticket sales, Ticket Service and Ticket Operations. - Develop and execute annual revenue and attendance strategies that maximize ticket sales while growing long-term fan loyalty. - Establish departmentshort-term and long-termgoals, performance metrics, and sales initiatives while holding leaders accountable for achieving organizationalobjectives. - Analyze sales trends, attendance data, customer behavior, pricing strategies, and market conditions toidentifyopportunities for continued growth. - Partner with department leaders to develop innovative products, promotions, and packages that expand new business while increasing retention. - Oversee ticket service and retention strategies designed to provide an industry-leading customer experience. **Marketing, Brand & Fan Experience** - Lead the organization’s overall marketing strategywith a clear focus onattendance, revenue, brandrelevance, and fan loyalty. - Ensurethe Durham Bulls brand isconsistentlyexecutedacross all fan touchpoints including advertising, digital media,social media, email, website,ballpark presentation, promotions, community initiatives, and creative assets. - Oversee integrated marketing campaignsutilizingtraditional media, digital advertising, social media, email marketing, public relations, and promotional partnerships. - Collaborate with the Director of Marketing & Fan Experience to develop annual promotional calendars and creative campaigns that drive ticket demand. - Strengthen the Durham Bulls’ presence throughout the Triangleand regionby supporting meaningful community partnerships and engagement initiatives. - Provide executive oversight for game entertainment and production to ensure a best-in-class experience for every fan visiting Durham Bulls Athletic Park. - Champion innovation by continually evaluatingnew technologies, marketing trends, fan engagement opportunities, and emerging platforms. - Support initiatives that reinforce the Bulls’ position as one of the premier brands in Minor League Baseball while growing new audiences and strengthening relationships with existing fans. **Organizational Leadership** - Coach, mentor, and develop department leaders while fostering a collaborative, high-performance culture built on accountability, communication, and continuous improvement. - Provideexecutive oversight for all staff within the Ticket Sales, Ticket Service, Ticket Operations, Marketing, Brand Management,Social Media, Advertising, Game Entertainment & Production, Community Relations, and Mascot teams. - Encourage cross-department collaboration to ensure the organizationoperatesas one team with shared ownership of success. - Lead organizationalticketing and marketingplanning around major events, promotional…