Assistant Director - Marketing & Fan Engagement

Duties Responsibilities Strategic Marketing Advertising • Serve as day-to-day marketing and fan engagement contact for assigned sports at the University of Illinois • Assist with the advertising and messaging strategy for sales of tickets and attendance growth for assigned sports • Assist with the digital advertising strategy and execution for each sport including email marketing, marketing automation, mass texting, and mobile application for assigned sports • Work with assigned sport staff and external team members to develop comprehensive external plans to maximize revenue generation and attendance • Manage State Farm Center and Huff Hall marquees Fan Engagement Student Oversight • Serve as the day-to-day fan engagement manager for assigned sports including but not limited to gameday promotions, script creation and game presentation. • Assist with the promotional planning and execution for home events, including giveaways, themed nights, student initiatives, and sponsor activations. • Collaborate with student section leaders to increase and maintain high levels of student involvement and attendance for assigned sports. • Support student and community outreach through event planning and participation for assigned sports • Oversee select student interns on gamedays and in the office for assigned sports • Oversee Grange Grove on football gamedays and student interns assigned