Assistant/Associate Director of Annual Giving, Digital Campaigns

**Department** **Summary:** The mission of VCU’s Office of Development and Alumni Relations (DAR) is to maximize philanthropic support by engaging stakeholders with our institution working in partnership with all VCU schools, programs and campuses as one development and alumni relations community and implementing the best practices and efficient strategies to achieve a comprehensive development program. The Primary Giving team (commonly referred to as annual giving in the industry) supports VCU’s mission and financial sustainability through effective donor engagement, relationship building, portfolio activation and leadership annual giving fundraising. Their core focus is to cultivate and maintain a broad base of support from donors who contribute regularly at levels below the major gift threshold. To accomplish this, the team employs strategically planned and coordinated campaigns, utilizing a variety of channels, messages, and approaches to connect with donors. These methods include, but are not limited to, omni-channel direct marketing campaigns, direct solicitation, volunteer management, and giving days. **Duties & Responsibilities:** Reporting to the Executive Director of Primary Giving, the Assistant/associate Director of Annual Giving, Digital Campaigns, supports DAR’s overall annual giving goals of increasing constituent engagement and philanthropic support through direct and indirect channels. This role serves as the Primary Giving team’s subject matter expert for Give Campus, our fundraising technology platform. While the role is not expected to serve as a deep technical expert, it is responsible for building and executing within the platform, understanding platform capabilities, identifying gaps between current utilization and available functionality, and supporting opportunities to improve adoption, processes, documentation, and operational effectiveness. The Primary Giving team has the unique opportunity to make final determination of duties, working title and salary based on the knowledge, skills and experience of the candidate pool. Candidates with varying levels of experience are encouraged to apply and will be considered equally. **As the assistant director of digital campaigns, you will:** **Technology and platform execution and enablement** - Create and maintain unique tracking links, giving forms, and crowdfunding (social fundraising) campaigns within the Give Campus platform. - Lead the organization and execution of VCU Giving Day campaign site including digital and technology architecture, tiered landing pages, giving forms, and fund configuration. - Maintain a thorough understanding of how VCU’s fundraising technology platform functions. - Stay informed on new and upcoming features within core tools and platforms, including AI-related functionality, by coordinating with vendor liaisons or account representatives. **Partnership and collaboration** - Serve as the lead Primary Giving team project manager and point of contact for DAR and university partners for VCU Giving Day to include fund configuration, matches and challenges, asset requests and collection, and content finalization. - Develop internal and external partnerships and collaborate with DAR colleagues to promote the use of the crowdfunding platform at VCU. - Create and maintain success guides for crowdfunding partners. - Support university partners in developing strategy and execution of crowdfunding projects, including use of advocates, social media, and other marketing channels. **Operations and processes** - Create/maintain unique tracking links and giving forms through request queues in the project management platform. - Maintain all related documentation for various VCU Giving Day processes including site build out, matches and challenges, external stakeholder toolkits, and priority funds. - Maintain documentation of current processes and policies developed through shared governance. **As the associate director of digital campaigns, you w…