ASO Manager

SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes: - SplitMetrics Acquire, a platform for automating and optimizing Apple Ads. - SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts. - SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year. - App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights. WHY SPLITMETRICS? - For almost 10 years, we've been at the forefront of the mobile marketing industry, providing an ecosystem of market-leading technologies. - An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform. - Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more. - Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem. - Integrated AI into our strategic approach since 2023. - Effectively collaborate across 20+ countries with a remote-first and supportive culture. We are looking for an ASO Manager who will be a vital part of the SplitMetrics Agency team. If you're passionate about ASO and ready to join a team that values knowledge, growth, and people, we'd love to hear from you. WHY SPLITMETRICS AGENCY: Data nobody else has. We build App Radar, Iris, Optimize and Acquire, so we sit on A/B test benchmarks, conversion data, and Apple Search Ads patterns across thousands of apps. You'll make calls based on our own aggregate test results rather than on conference-talk summaries. A real knowledge base. Internal wiki with cases, playbooks, SOPs, and post-mortems. Internal webinars and outside experts on a regular schedule. Nobody here hoards what they know. Workload we actually manage. We cap portfolio size per manager on purpose. Burning out an ASO manager costs us a client, so we don't do it. WHAT YOU’LL BE DOING: You take our client apps and own their organic growth end to end: semantic core, metadata across localizations, creative concepts, A/B tests, and the monthly call where you explain what moved and why. Agency work means you see patterns in-house managers never get to see. A fintech app in Brazil, a fitness app in Germany, and a mid-core game in the USA all react differently to the same algorithm change. WHAT YOU'LL OWN - Audits and strategy. Audit new client apps, size the opportunity, and build a roadmap from niche analysis, competitor research, and our internal experiment database. - Semantic cores. Build and maintain keyword sets for App Store and Google Play across every localization the client sells in, including markets where you don't speak the language. - Metadata. Write and iterate titles, subtitles, keyword fields, and descriptions, adapted to regional search behavior. - Creative direction. Brief our in-house Design Studio on icons, screenshots, and app preview videos. - Testing. Design A/B tests in Product Page Optimization, Google Play experiments and SplitMetrics Optimize. Read the results honestly, including the ones that lose. - Client relationships. Monthly calls, presentations, and day-to-day Slack. ABOUT YOU: - 2+ years running ASO for live apps in different domains. - Hands-on App Store Connect and Google Play Console. You've shipped metadata, set up CPP and In-App Events and read Store Listing reports. - Keyword research at scale, including various markets. - A/B testing experience on at least one store. - One or more ASO tools in daily use: App Radar, AppTweak, Sensor Tower, Asodesk, MobileAction, or similar. - English at B2 or above. - Comfort with numbers: forecasting, KPI tracking, and explaining increases and drops in installs transparently. IT WOULD BE GREAT IF YOU HAVE: - Experience with Apple Search Ads and using paid keyword data to inform organic. - Experience in Paid UA (Meta, TikTok, DSPs, etc.) - Games, or a specifi…