Art Director, DTC

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. ABOUT SHARKNINJA SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and having the speed and agility to obtain significant market share in multiple product categories. As we expand our Direct-to-Consumer footprint globally, we're building a world-class creative organization to tell our story, drive conversion, and create the most outrageously extraordinary digital experiences in the category. THE ROLE We're looking for an Art Director to join our In Market Creative team, based in London and supporting Shark and Ninja's DTC presence across the EMEA. In this role, you'll lead the creative development of market-specific campaigns, digital content, and channel creative, ensuring global brand standards come to life in ways that resonate locally. You'll be a creative generalist with strong art direction instincts, working across digital, social, and CRM touchpoints to drive consumer engagement and conversion in key markets. WHAT YOU'LL DO • Art direct and design market-specific DTC creative across digital, social, email, and on-site channels for EMEA markets • Partner with the Sr. Manager and regional marketing teams to develop campaign concepts and creative executions that drive DTC performance • Adapt global creative platforms to local market needs, maintaining brand consistency while ensuring cultural and market relevance • Lead creative across the full project lifecycle: brief, concept, design, and delivery • Direct photography, video, and content shoots as needed, managing external talent and production partners • Collaborate with the Global NPD team to ensure in-market creative is aligned with product launch strategy • Contribute to the development and evolution of the SharkNinja DTC design system and brand voice • Present creative concepts and strategies to regional and global stakeholders • Manage and guide junior designers within the in-market team as the team grows WHAT YOU BRING • 6+ years of experience in art direction, digital design, or creative direction, in-house, agency, or DTC • Portfolio demonstrating strong art direction across digital campaigns, social, and e-commerce creative • Excellent graphic design, layout and typography • Experience working across multiple markets or adapting global creative for regional audiences • Familiar with producing AI Generative Creative using node-based systems: Flora, Weavy • Proficiency using Open AI or Claude • Proficiency in Figma and Adobe Creative Suite • Strong understanding of social content formats and platform-specific creative best practices • Experience briefing and managing external creative talent • Excellent communication skills, comfortable presenting to senior…