Analytics Director

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand. JOB DESCRIPTION Reporting to our Senior Martech Director, you will lead the Analytics Team within our Martech Capability. We take pride in our work with some of the largest advertisers in APAC, setting us apart in the industry. The Analytics Director sets the measurement strategy for our enterprise clients and leads the practitioners who deliver it. You will manage a team, hold accountability for the standard of the work and the development of the people producing it, and act as the senior escalation point for critical delivery and client issues. This is a leadership role founded on technical credibility. You will have built your career in measurement implementation and analysis, and that experience will inform the standards you set and the decisions you make. You will remain close enough to the detail to direct the work with authority, though the role is focused on strategy, client leadership and team development rather than day to day delivery. YOUR PRIMARY RESPONSIBILITIES WILL INCLUDE: Strategy and technical direction - Own the measurement approach across the portfolio, set the technical standard the team delivers to, and determine where the practice invests ahead of client demand. - Define our position on the areas where the discipline is changing fastest: AI in measurement, privacy and consent, server side architecture, and the shift from platform reported performance to incrementality and modelling. - Develop strategic measurement roadmaps for enterprise clients that connect implementation decisions to their commercial objectives. - Act as the final escalation point on critical issues, engaging directly with the technical detail where a decision warrants it. Leading the team - Lead and develop a team. Set clear expectations, give direct and constructive feedback, and apply a consistent standard across the team. - Own career progression. Understand what each person is working towards, create the opportunities that stretch them, and build promotion cases that withstand scrutiny. - Own the capability plan for the practice: identify the skills gaps, determine the training that closes them, and assess whether that training has changed how the team works. - Direct the team across digital analytics, modern measurement and data analysis, allocating people to work that serves both the client and their development. - Coach the team to plan and own their own workloads, and intervene where delivery pressure puts quality or the team at risk. Client leadership - Hold the senior client relationships across the portfolio and act as the principal point of contact for marketing leadership. - Lead client workshops and executive level conversations, presenting complex measurement clearly to audiences who are not specialists. - Identify and drive client expansion across our Martech capability, including server side GTM, conversions API, enhanced conversions, consent mode, value based bidding, online to offline measurement, dashboarding, data monitoring, privacy assessment and advanced measurement consulting. Modern measurement - Set the measurement approach across the portfolio and determine when a client question is best answered by platform attribution, incrementality or geo testing, causal analysis, or marketing mix modelli…