Analytics Associate Director

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2617 - Analytics Associate Director - GCS Role Summary and Impact WPP is the trusted growth partner for the world’s leading brands. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP's global media collective, bringing together the best platforms, people, and partners to create limitless opportunities for growth in a world where media is everywhere. This role is within the Data, Tech, and Analytics (DTA) team, within the Global Client Solutions organisation. The Global Client Solutions (GCS) team is responsible for all global clients within WPP. DTA is responsible for servicing clients with best-in-class data solutions, data strategy, analytics, technology and AI solutions to drive client growth. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. Some of the things we'd like you to do Strategic Analytics Application: Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans. To help deliver "best in class" analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems. Managing the process through to delivery and taking ownership of global roll out. Marketing & Business Effectiveness: Lead the creation of clear, robust and thought-provoking campaign reviews and insights, and show the wider team/clients how to improve effectiveness. Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness. Measurement frameworks & Experimentation: Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation. Provide actionable insights and design experiments to optimise campaign performance - focusing on brand and conversion lift studies. Client Stakeholder Engagement: Build trusted relationships with senior client marketing, analytics, and data leads, acting as a knowledgeable and credible day-to-day strategic partner. Internal Stakeholder Engagement: Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions. Commercial Contribution: Support the commercial health of your client account by contributing to the scoping and delivery of high-value analytics projects. Participate in new business pitches, helping to develop data and tech solutions that demonstrate the value of WPP Media’s capabilities. Coordinate with third-party vendors for the assessment and management of bespoke measurement solutions, including contracts and SOWs. Thought Leaderhsip: Translate complex data concepts for stakeholders and contribute to the company's data strategy, promoting data-driven innovation within the media industry. Skills and Experience We are seeking an Analytics Associate Director to join our growing Analytics & Data Science team, reporting into the Data Tech and Analytics global lead. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable…