Analytical Lead, Retail East

info_outline XNote: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Cambridge, MA, USA. Minimum qualifications: Bachelor's degree or equivalent practical experience. 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis. Preferred qualifications: Experience partnering closely with Sales and cross-functional teams, with the ability to inspire and influence stakeholders at all levels both internally and client-side. Experience with marketing measurement and attribution techniques (e.g., offline measurement, marketing mix modeling, message transfer agent , attribution) and Google advertising products (e.g., Google Ads, Google Analytics, etc.). Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables). Ability to analyze datasets and distill them into actionable insights that are presented in a logical and compelling story. Excellent written and verbal communication skills with comfort delivering simple, compelling stories to audiences. About the job Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals. Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $108000 - $155000 (USD) + 40% bonus target + equity + benefits Learn more about benefits at Google. Responsibilities Provide support and consulting on client's/partner’s strategy in the areas of sales, marketing or product development, and translate data into answers to business questions or insights to facilitate business decision-making. Develop and own investigative modeling for key client/partner projects, apply or customize investigative tools (e.g., dashboards) and frameworks to identify opportunities, and develop solutions to optimize client/partner business and maximize the use and effectiveness of Google products. Collaborate with sales teams to drive business growth with clients/partners, conduct in-depth analysis and identify business opportunities, and support development of go-to-market business pitch and marketing collateral. Transform large datasets into compelling stories and actionable market analyses that reveal new avenues for business expansion. Distill complex data into clear, persuasive narratives while streamlining workflows to make insights accessible to any audience.