Analista de Performance | Mídia Paga

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Analista de Performance | Mídia Paga based in Brazil.** This role offers the opportunity to drive business growth through data-driven paid media strategies and performance optimization. You will be responsible for managing acquisition campaigns, transforming marketing insights into strategic decisions, and maximizing investment efficiency. The position combines digital marketing expertise, analytics, experimentation, and collaboration with multidisciplinary teams. You will play a key role in improving lead generation, reducing acquisition costs, and supporting scalable revenue growth. This is an ideal opportunity for professionals who enjoy high-performance environments, innovation, and solving complex growth challenges. Your work will directly influence marketing efficiency, customer acquisition, and overall business results. ### Accountabilities: - Manage paid media campaigns end-to-end, from planning and briefing to execution, optimization, and performance analysis across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other acquisition channels. - Develop media strategies based on business metrics, monitoring indicators such as Leads, MQL, SAL, SQL, CAC, ROAS, Pipeline, and revenue impact. - Create strategic briefs in partnership with Design and Video teams to ensure creative assets are optimized for conversion and performance. - Build media plans, analyze campaign results, and recommend budget reallocations based on data-driven insights. - Develop and maintain performance dashboards using tools such as HubSpot, Power BI, or similar platforms to connect media investments with business outcomes. - Monitor marketing data quality, identifying and resolving tracking issues, attribution challenges, CRM integrations, and conversion measurement improvements. - Plan and execute A/B tests across creatives, audiences, messaging, offers, and bidding strategies to identify opportunities for scaling performance. - Collaborate with Content, CRM, Automation, and Sales teams to continuously improve the acquisition and conversion journey. - Leverage Artificial Intelligence tools such as Claude, Gemini, ChatGPT, and similar solutions to improve productivity, analysis quality, and operational efficiency. - Act as a technical reference in paid media performance, proposing improvements and supporting strategic recommendations with data. ## **Requirements:** - Solid experience managing paid media campaigns, especially through Meta Ads and Google Ads. - Experience working in B2B environments and demand generation strategies focused on lead acquisition. - Strong analytical skills with experience using CRM platforms such as HubSpot or similar tools, understanding sales funnels, deal stages, pipeline, and average ticket value. - Advanced knowledge of performance marketing metrics, including CPL, CAC, ROAS, LTV, SQL, Pipeline, conversion rates, and revenue impact. - Experience with conversion rate optimization (CRO) and tools such as Hotjar, Microsoft Clarity, or similar platforms. - Proficiency with Google Analytics 4 (GA4) and Google Tag Manager. - Experience using data to influence strategic decisions and optimize marketing investments. - Strong analytical and strategic thinking skills with a proactive, ownership-driven mindset. - Clear communication skills and ability to collaborate effectively with multiple teams. - Adaptability and resilience to work in a fast-paced, high-performance environment. **Nice-to-have qualifications:** - Experience with LinkedIn Ads and other paid media platforms such as TikTok Ads, Microsoft Ads, Reddit Ads, or similar channels. - Knowledge of SQL or advanced data analysis tools. - Google Ads, GA4, or HubSpot certifications. ## **Benefits:** - Fully remote work opportunity. - Meal and food allowance of R$1,200/month through a flexible benefits card. - Home-office onboarding s…