Alliance GTM Lead, Adobe - Content Supply Chain

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Title: Alliance Solution Lead, Adobe - Content Supply Chain Job Posting Titles: GTM Solution Lead - Adobe Alliance Solution Focus: WPP Open / Content Supply Chain (CSC) Region/Scope: Global The Opportunity VML Enterprise Solutions is building differentiated joint GTM offerings at the intersection of WPP Open and Adobe's Digital Experience toolset. We're looking for an experienced solution leader to own the development and go-to-market strategy for Content Supply Chain (CSC) solutions—starting with US market focus and expanding globally over time. This is a solution leadership role focused on building joint offerings, guiding client implementations, and enabling co-sell motions. You will work at the intersection of WPP's proprietary platforms and Adobe's DX capabilities to create packaged solutions that address enterprise content challenges. Your work will shape how VML and Adobe go to market together on content transformation. You will guide VML's "Customer Zero" integration efforts, develop referenceable solution patterns, and advise sales teams on positioning and co-sell strategies. This is a foundational role that will define how VML differentiates in the Adobe ecosystem through WPP Open capabilities. Role Summary Core Identity: Own the development and go-to-market strategy for joint WPP Open/Adobe Content Supply Chain solutions. Guide integration for VML Customer Zero, build packaged offerings, and enable co-sell motions with Adobe field teams. Role Framework: This role operates across four primary motions: Solution Development (35%): Build joint GTM offerings combining WPP Open and Adobe DX capabilities Client Advisory (25%): Guide Customer Zero implementation and advise on client solution design Co-Sell Enablement (25%): Enable VML and Adobe sales teams on CSC positioning and use cases Market Development (15%): Develop thought leadership and market presence for CSC solutions Accountability: You are accountable for solution readiness, pipeline influence through CSC offerings, and successful Customer Zero outcomes. Success is measured by solution adoption, deal influence, and market differentiation. Core Responsibilities Solution Development (35%) Define and build joint solution offerings combining WPP Open and Adobe DX (AEM, Workfront, GenStudio, Firefly) Develop solution architecture patterns for Content Supply Chain implementations Create packaged offerings with clear scope, pricing frameworks, and delivery approaches Collaborate with WPP Open product teams on integration requirements and roadmap Document so…