AI Web Optimization Specialist

**Who is Forcepoint?** Forcepoint simplifies security for global businesses and governments. Forcepoint’s all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you’re in the right place; we want you to bring your own energy to help us create a safer world. All we’re missing is you! The AI Web Optimization Specialist is responsible for improving how Forcepoint.com attracts, engages and converts prospective buyers through the strategic application of artificial intelligence, behavioral analytics, experimentation and personalization. This role will analyze how visitors interact with the website, identify areas of friction or opportunity and translate those findings into measurable improvements across content, navigation, conversion paths, forms and personalized experiences. The specialist will also develop AI-assisted workflows that help the web team analyze performance, generate hypotheses, evaluate content and accelerate optimization. Working across Web Strategy, Product Marketing, Demand Generation, Marketing Operations, UX and Development, this role will help us transform Forcepoint.com to a more intelligent, adaptive and consistently measured digital experience. The role supports the entire digital buyer journey, from discovery and education through product evaluation and conversion. It will also help ensure that Forcepoint’s web content and technical foundations are understandable to AI-powered search engines, assistants and answer platforms. This is not a traditional search, content production, web development or project management position. It is a hands-on optimization role focused on improving buyer experience, qualified engagement, conversion performance and pipeline contribution. **Location: Remote Mexico** **Responsibilities Include** - Build and maintain a prioritized website optimization roadmap aligned with business goals, product launches, campaign priorities and buyer needs. - Analyze visitor behavior, performance data and content engagement to identify friction and opportunity, and translate those insights into clear, testable hypotheses. - Plan, launch and evaluate A/B tests, multivariate tests and targeted audience experiences, measuring incremental impact against appropriate control experiences. - Improve conversion paths and build personalized experiences across product pages, landing pages, forms and other high-intent destinations, tailored to known visitors, target accounts and other priority segments. - Use web analytics, heatmaps, session behavior and qualitative insights to understand how different buyer groups interact with the website and build recurring reports connecting that behavior to qualified conversions, pipeline influence and business outcomes. - Identify meaningful performance differences across channels, accounts, industries and stages of the buyer journey. - Develop repeatable AI-assisted workflows, including reusable prompts, agents, templates and evaluation frameworks, to accelerate research, hypothesis generation, content evaluation and reporting, automating repetitive work while maintaining human review. - Recommend improvements to page structure, content clarity, internal linking and structured data to improve machine readability, and monitor traffic and behavior from AI assistants, answer engines and other emerging discovery sources. - Maintain documentation of hypotheses, experiments, results and learnings. **Required Technical Skills** - Four or more years of experience in conversion-rate optimization, digital experience optimization, growth marketing, personalization, product analytics, web strategy or related discipline. - Demonstrated experience using behavioral and performance data to identify problems, develop hypotheses and deliver meas…