Agency Lead, GTM

### About Measured Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency. ### **The Role** As an Agency Lead, reporting into VP, GTM, you will generate qualified pipeline for Measured by activating our partner ecosystem including media platforms, media agencies, and consulting firms with core responsibilities including: ● Partner Pipeline Development: Generate and qualify new opportunities by building relationships across the partner landscape: media agencies (holding companies and independents), and boutique consulting firms (e.g., AlixPartners), and media platforms (Meta, Google, Pinterest, Snap). ● Ecosystem Evangelism: Serve as the subject-matter expert on Measured to commercial teams across the ecosystem, driving awareness and enthusiasm that fosters introductions to Measured and to partners’ clients. ● Pipeline Generation: Meet and exceed partner-sourced pipeline targets to contribute to Measured’s growth. At Measured, we equip every team member with best-in-class technology to fuel extraordinary outcomes. We expect our team to continuously evolve alongside these tools, using AI as a partner for momentum and innovation — raising the bar on everything we build. Our people own the final voice, judgment, and accountability behind every deliverable. ### Key Responsibilities ● Achieve monthly and quarterly partner-sourced pipeline generation goals. ● “Walk the halls”—maintain a regular cadence of engagement across partner commercial teams to stay top of mind. ● Serve as Measured representative to partner commercial teams, equipping partner sellers and consultants to position incrementality and refer opportunities. ● Identify and activate all sources of partner-driven leads—platforms, agencies, and consultancies. ● Drive awareness and enthusiasm for Measured that translates into warm introductions to partners and their clients. ● Accurate pipeline forecasting and reporting on partner-sourced opportunities. ● Feedback loop to Sales, CS, Marketing and Product. ● Build expertise on Measured products and services. ● Operate in service of Measured company mission/OKRs. ### Ideal Experience ● 7+ years’ experience in partnerships, channel development, agency or platform sales, or business development, with a successful track record of generating pipeline or revenue. ● Established relationships across media platforms, agencies, and/or consulting firm strongly preferred. ● Motivated self-starter with a strong desire for progress. ● Strong technical aptitude. ● Successful record as part of a high growth company. ● Strong communication, presentation, and consultative relationship-building skills. ● Comfortable serving as an SME and evangelist to external commercial teams. ● Independent decision maker. Can take calculated risks and deal with ambiguity. - Team player. Acts to best serve team goal and company mission - Minimum BA/BS or equivalent - Takes initiative to improve and try new things - Comfortable with rapid change - Values diversity and integrity ### **Must-Have Qualifications** 1. **7+ years in partnerships, channel sales, or BD** — with a *proven track record of generating pipeline or revenue* (not just managing accounts). 2. **Existing relationships across media agencies, platforms, or consulting firms** — holding companies, independents, Meta/Google/Pinterest/Snap, or firms like AlixPartners. 3. **Partner pipeline generation experience** — candidates should be able to speak to specific pipeline targets they've owned and hit. 4. **Ecosystem evangelism / enablement** — experience equipping par…