AEO Specialist

## About Us Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to **$100M+ in ARR**, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. - We **lean in:** ownership over titles, outcomes over intentions. - We **fight for excellence:** high standards, direct, ego-free feedback. - We **grow together:** as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. **The Role** We're looking for a SEO & AEO Specialist to join our Growth Marketing team, reporting to the Senior Director, Growth Marketing. This role covers both halves of how people, and now AI, find us: **SEO**, preserving and optimizing the organic search visibility and traffic we already have, and **AEO**, preparing for how buyers increasingly get answers from AI-powered search and answer engines (ChatGPT, Perplexity, Claude, Gemini, etc.) rather than traditional search results. SEO is the foundation AEO builds on, so this isn't an AEO-only role. We need someone with real, hands-on SEO experience, technical, on-page, and content, who is also genuinely curious about how AI answer engines retrieve and cite content. Given how new AEO is, we're wary of candidates who've rebranded as “AEO experts” without the SEO grounding to back it up, just as we're wary of someone stuck purely in classic SEO with no interest in where search is heading. You'll work closely with our Web Developer on technical foundations, and with content and product marketing to shape content that performs in both classic search and AI answers. **What You’ll Do** ***SEO:*** - **Own core SEO performance:** Drive technical health, crawlability, indexation, on-page optimization, and keyword strategy across the site. - **Run technical SEO audits:** Regularly audit the site and partner with the Web Developer to fix issues (site speed, schema, structure) that affect both search and AI visibility. - **Protect the baseline:** Maintain and grow organic search rankings and traffic as a reliable, compounding source of demand, not something we optimize once and forget. ***AEO:*** - **Own AEO strategy:** Define and execute Legora's approach to answer engine optimization across ChatGPT, Perplexity, Claude, Gemini, and other AI-driven discovery surfaces. - **Optimize for citation, not just ranking:** Structure content, schema markup, and page architecture so AI engines can easily parse, trust, and cite Legora as a source. - **Monitor AI visibility:** Track how and where Legora appears in AI-generated answers, build reporting to measure share of voice versus both AI answers and traditional search, and identify content gaps. ***Shared:*** - **Partner cross-functionally:** Work with the Web Developer on technical SEO/AEO foundations, and with content and product marketing to shape content that performs in search and answer engines alike. - **Support PR on AEO outreach:** Partner with PR on the listicle and third-party platform placements that matter for AEO, PR owns the outreach, you bring the AEO insight on where to focus and what to pitch. - **Stay ahea…