AEO/SEO Content Specialist

About G2 - The Company G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users. Now, we have joined forces with Capterra https://www.capterra.com/, SoftwareAdvice https://www.softwareadvice.com/, and GetApp https://www.getapp.com/ to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence. And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI. Does that sound exciting to you? Come join us as we try to reach our next PEAK! About G2 - Our People At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn. You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI https://company.g2.com/dei and philanthropic work (like our G2 Gives https://company.g2.com/gives program) because it encourages us all to be better people. ABOUT THE ROLE G2 is seeking a curious, experiment-driven content specialist to join our AEO/SEO team. As an AEO/SEO Content Specialist, your core focus will be answer engine optimization experimentation: designing and running content experiments that grow G2's visibility and citations in AI answer engines like ChatGPT, Gemini, and Perplexity. You'll build new content formats around the questions software buyers ask LLMs, test structural and on-page changes, measure impact on AI citations and share of voice, and help scale what wins. This role goes beyond writing for search engines. You'll combine strong content craft with an analytical, test-and-learn approach: forming hypotheses, producing content quickly, measuring its performance, and iterating based on data. The content you create should be genuinely useful and trustworthy to real buyers, reflecting G2's position as the world's leading software marketplace. This position reports to an AEO/SEO Strategy Lead. IN THIS ROLE, YOU WILL: - Run AEO experiments: Design, execute, and iterate on experiments that improve how AI answer engines discover, trust, and cite G2 content. Frame hypotheses, ship test content quickly, and let results decide the next move; speed-to-learning matters more here than polish-on-first-draft. - Build content for AI-driven discovery: Create net-new content formats designed around the queries buyers use in LLMs (comparison and use-case listicles, integration and automation formats, buyer guides) that are optimized to be parsed, trusted, and cited by AI answer engines. - Measure AI visibility relentlessly: Track experiment outcomes on AI visibility metrics (citations, share of voice, prompt-level performance via platforms like Profound) alongside classic SEO metrics (rankings, traffic via GA/GSC, Ahrefs), and use those signals to decide what to double down on. - Collaborate cross-functionally: Partner with technical SEO, market research, off-page, and product teams so that proven levers c…