Adoption Analytics & Insights Manager

**About us** Appnovation is a global, full-service digital partner that combines Strategy, Experience & Design, Engineering and Managed Services. We build digital solutions that deliver real impact today and serve as foundations for future growth. Bold ambition. Practical action. Endless possibilities. ### **About the Role** Join Appnovation to deliver high-impact results for a global leader in healthcare, contributing to breakthroughs that change patients' lives. As we modernize the digital employee experience, the GTM and Adoption team ensures new platforms become seamlessly embedded into how our colleagues work. The **Adoption Analytics & Insights Lead** is the data-driven engine of this team. You will track platform engagement, identify user barriers, and translate deep telemetry into actionable insights. By focusing on core success metrics like 30-day active usage and user sentiment, you will set quarterly targets, build dynamic dashboards, and treat every adoption tactic as a measurable hypothesis. Ultimately, you will diagnose why adoption stalls and route effective solutions using your expertise in Funnel Optimization, ROI Reporting, and Telemetry. This role tracks the platform's two core success metrics: colleagues actively doing real work on the platform in the last 30 days, and a strong result on the Sean Ellis “very disappointed if it went away” test. Every other metric across community, learning, and communications ladders up into those two. This is not a report-after-the-fact role: the person hired will set the quarterly targets, build the dashboards the team checks weekly, and treat every tactic across the team as a hypothesis to be measured, not a one-off. This role is also the one that tells the rest of the team why adoption is stalling, not just that it is. When a metric misses, this role diagnoses whether it's a workflow-fit problem, a comprehension gap, a motivation gap, or something structural, and hands that diagnosis to the Head of GTM and Adoption to route to the right function. This role also draws the line between “completed training” or “joined a channel” and “actually adopted,” so the team is never celebrating activity that doesn't hold up over time. ### **Key Responsibilities** - **Platform Engagement Baseline & Core Metrics:** Establish and own the engagement baseline for every colleague-facing platform. Track the two core success metrics (30-day active usage and Sean Ellis "disappointment" test score), setting quarterly targets and ensuring all secondary metrics connect back to them. - **Adoption Telemetry & Drop-Off Analysis:** Define and track critical behavioral metrics, including depth of tool usage, feature breadth, and long-term retention to isolate exactly where users drop out of the adoption lifecycle. - **Root-Cause Diagnostics & Actionable Routing:** Diagnose whether missed adoption targets stem from workflow fit, comprehension gaps, motivation/awareness gaps, or structural barriers, and trigger root-cause reviews with clear recommendations. - **Readiness Signals over Vanity Metrics:** Partner with learning and advocacy leads to track the gap between "completion" or "joining" and actual readiness or active engagement, measuring long-term behavioral changes. - **Cross-Functional Measurement Partnerships:** Synthesize community, learning, and communication performance data into a unified, cross-functional picture of the best tactics, channels, and audience segments. - **Value Delivery Measurement:** Partner with experience architecture and product owners to define and track leading indicators of "value" (e.g., time saved, error reduction, satisfaction) alongside standard usage data. - **Targeted Re-Engagement Insights:** Feed real-time usage data to team leads to enable the design of highly targeted, localized re-activation campaigns and training assets. - **ROI & Value Realization Reporting:** Pair quantitative metrics with qualitative feedback to translate adoption data into clear, num…