Activation Lead

About Us Koronet is the leading software company for vertical software, B2B e-commerce, and payment solutions within the floriculture industry. Our solutions include multiple ERP SaaS offerings and an e-commerce platform that enables end-to-end transactions across the B2B supply chain. Our mission is to become the most widely used system for the global floriculture supply chain. The company is backed by Radian Capital, a New York City-based equity fund with over $1 billion in assets under management. Axerrio represents Koronet's European software and e-commerce solutions. The Axerrio team focuses on rapidly growing its market share among flower and plant trading companies with a small but expanding team. Our products include a SaaS ERP, a B2B e-commerce solution, and procurement management tools. Every day, thousands of users rely on our systems to run their businesses. About the Role The customer lifecycle at Koronet moves through Implementation → Activation → Business Review. Implementation ends at go-live + 90 days. Activation is the space between go-live and the moment a newly active account converts its setup into real, recurring online transaction volume. This role owns that space. Mission Increase online transaction volume across eSuite/Core and e-commerce accounts — not by generating new demand, but by getting every active account to actually use what it already has available. The mandate is usage growth in existing accounts (offline to online). What You Will Do Your obsession should be: "what makes this account transact more online." - Hack first, systematize later. Before asking Product to build something, you test manual adjustments on real accounts (pricing, catalog, buyer-seller connections, outreach, etc.) and prove what works. Once something works consistently, you hand it off as a documented play for Product/Implementation to scale. - Diagnose with data, not instinct. Use Snowflake/dashboard data to compare account and branch performance (GMV, number of buyers, box vs. bouquet mix, K2K usage, online vs. offline percentage) and identify specific, actionable gaps per account — not generic advice. - Work the incubation milestones. In the first 30–90 days post go-live, actively work on: listing/catalog quality, price competitiveness, logistics/delivery reliability, special offers, buyer/seller connections, and supply-demand fit. - Influence, not just execute. Comfortable pushing an idea with a client or internally with Product — not just documenting a problem and waiting. This Role Is NOT - A marketing/growth/demand-generation position. Traffic and campaigns don't move the needle in this market — the ceiling of reachable buyers per account is too low for performance marketing to pay off. Explicitly excluded. - A Digital Transformation consultant role. Flagged directly as a risk: "you end up with a consultant instead of an executor." This role works hands-on inside real accounts — the deliverable is not a strategy deck. - A configuration/deployment profile. Implementation already owns configuration, training, and go-live coordination. This role starts where that ends. Ideal Profile - E-commerce onboarding specialist or Account Manager from a transactional B2B-SMB digital platform (e.g. MercadoLibre, DoorDash, Rappi, or a B2B fintech), someone whose compensation was tied to growth in client transactions — not number of accounts or users. - B2B experience specifically at SMB scale — not enterprise SaaS, not mass B2C. The "get millions of leads" playbook doesn't apply here; the ceiling per account is a few hundred buyers. - Comfortable working with data (Snowflake/dashboards) to diagnose account-level gaps, rather than applying generic best practices. - Nice to have: prior experience in agriculture, flowers, perishables, or wholesale distribution — understanding the operational reality of a wholesaler from the ground up. - Bilingual Spanish/English — the role works with a Latam-based team and US-based clients. Where W…