Account Supervisor / Owner’s Club Strategy & Program Specialist (Embedded Role)

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Owner'sClub &Program Specialist (Embedded Role) Automotive Owner’s Club | CX Strategy & Loyalty Support Role Overview The Owner’s Club Strategy & Program Specialist supports the ongoing development and evolution of a automotive client ’s Owner’s Club program by contributing expertise in loyalty strategy, customer engagement, and Customer Lifetime Value (CLV). This role is an embedded partner to our automotive client’s Owner Engagement team and their agency partners, helping to strengthen the program’s value proposition and identify opportunities for enhancement. While this position includes coordination, its primary value is bringing informed perspective and actionable recommendations—not traditional account management alone. About the Program The Owner’s Club is a loyalty and engagement initiative designed to build long-term relationships with owners through exclusive benefits, personalized communications, and curated experiences. The program supports engagement, retention, and an enhanced ownership experience across the lifecycle. Key Responsibilities Loyalty Strategy Support & Program Optimization Support evolution of the Owner’s Club value proposition to improve engagement and CLV Contribute recommendations on program enhancements including benefits and experiences Evaluate program effectiveness through a customer-first lens Support test-and-learn initiatives to improve performance Help define and track program success metrics Program & Experience Development Support development of a cohesive Owner’s Club experience across the lifecycle Ensure alignment with customer needs and expectations Identify opportunities to enhance the member experience Support integration across CRM and digital touchpoints Ensure program is fully aligned with the client’s brand Partnership-Enabled Value (Supporting Capability) Provide input on leveraging partnerships to enhance Owner’s Club benefits Evaluate partner-driven value opportunities where relevant Ensure alignment with customer value and program objectives Note: This role collaborates with the client’s Partnerships team but focuses on supporting owner value, not managing partnerships. CRM & Owner’s Club Alignment Support alignment between CRM communications and Owner’s Club experiences Ensure coordinated engagement across customer touchpoints Contribute to defining Owner’s Club role in the customer journey Cross-Functional Collaboration Collaborate with our client’s teams and their agency partners to support alignment Contribute insights and recommendations Support focus on c…