Account Manager, Social

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2563 - Paid Social Account Manager About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com Role Summary and Impact As a Paid Social Account Manager, you will play an integral role in the day-to-day running of busy client accounts, ensuring flawless paid social campaigns. You will develop comprehensive media plans, oversee campaign execution, and drive performance optimization across key social channels. Working closely with the Account Director, you will support and mentor team members, contribute to advanced features and strategies, and act as a key point of contact for clients and partners, contributing insightful data analysis and recommendations within the WPP Open ecosystem. Key Responsibilities Campaign Management: Develop comprehensive paid social media plans (+ supporting material) aligned with client objectives and KPIs, clearly articulating the rationale for proposed tactics. Responsible for end-to-end setup of paid social campaigns, utilizing advanced features (e.g., bid rules, 3rd party tools) to achieve results. Oversee and ensure regular Quality Assurance (QA) checks, monitoring campaign performance, pacing, troubleshooting, and optimizing to improve performance. Produce detailed and accurate weekly/monthly campaign performance reports and insightful commentary, including end-of-campaign reporting and quarterly/annual reviews. Identify trends and recommend on-platform actions to capitalize/mitigate these trends. Client & Partner Management: Act as a key social point-of-contact for clients, ensuring confidence in the team's output and supporting client calls/presentations. Demonstrate a deep understanding of media/technology developments, identifying opportunities to test and innovate in paid social, and building relationships with key media partners (Meta, TikTok, Pinterest etc.). People Development & Support: Work with your line-manager to effectively manage and prioritize workloads for team members. Mentor and support team members, leading by example and assisting with their training and development. Contribute to the recruitment process, attending interviews and acting as a team ambassador. Operational Excellence: Identify opportunities to test and innovate in paid social; work with line-manager to develop and implement testing/learning agendas. Ensure accurate and timely fulfilment of mandatory agency finance processes, working with team members to ensure compliance and minimize queries. Collaborate closely with planning teams and other channel specialists to ensure paid social activity complements the wider marketing mix. Skills and Experience Proven experience working in a digital marketing or agency-based role, with a strong track record of working with clients or external stakeholders. Extensive experience setting up and optimising paid social campaigns across key social platforms (e.g., Meta, TikTok, Pinterest). Training certifications (e.g., Meta Blueprint) a plus. Experience plan…