Account Manager, Social

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2667 - Account Manager, Social - UK About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About EssenceMediacom: A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary and Impact The Media Activation Manager is responsible for owning the day-to-day execution of all elements of paid social activity, employing strong platform knowledge & supplier relationships to deliver flawless testing and media plans, optimisation, and analysis. The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and progress all internal projects. You will also work closely with your account lead (and the team’s head of social), to deliver world class paid social programmes which exceed our client’s expectations. ​ What we need from you ​ Effectively manage your & your team’s designated paid social accounts; ensuring ongoing and timely optimisation is delivered by the team and constantly proactively looking for both tactical and strategic optimisation opportunities ​ Take responsibility for the delivery of wider client or team deliverables (such as performance commentary, weekly reporting, and innovation) and guide more junior team members in how this can be effectively achieved ​ Ensure adherence to all channel best practices for client within paid social, and contribute to the development of paid social best practice ​ Take ownership of your clients’ testing plans to organise both tactical, and mid- term campaign actions and goals, and manage the planning, execution & evaluation of tests with methodical accuracy ​ Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, with support being provided as required ​ Managing forecasting and launching new campaigns and initiatives ​ Keep abreast of large-scale developments across display, programmatic and paid search channels to maintain practitioner-level working knowledge of these (to complement expert paid social knowledge) in order to be able to manage juniors working across these channels ​ Take responsibility for the data integrity & compliance of your account, including working across different functions to troubleshoot data issues Skills and Experience At WPP Media, we believe in the power of our…