Account Manager - Retail Media

Account Manager - Retail Media Location - London Hybrid working pattern Who we are Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth. We have over 2000 employees across 26 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client. The Retail Media and Analytics department is a digital media and ad tech consultancy team supporting international brands across programmatic advertising, retail media, analytics and marketing technology. Reports to Account Director Purpose of the Role As an Account Manager - Retail Media, you will manage a portfolio of retail media international clients while delivering high-quality campaign strategy and execution across Amazon Ads. You will act as the main day-to-day contact for selected clients, translating their commercial objectives into effective Sponsored Ads and Amazon DSP strategies. This is a hands-on role combining campaign management, client communication, performance analysis and commercial account development. You will also support the continued growth of our Retail Media business and our strategic partnership with Amazon. Key Responsibilities Client and Account Management Act as the main day-to-day contact for selected retail media clients. Build strong client relationships and develop a clear understanding of their business, e-commerce and commercial objectives. Lead regular client calls, performance reviews and campaign-planning sessions. Communicate campaign performance, opportunities, risks and recommendations clearly. Manage client expectations, timelines and agreed deliverables. Escalate complex strategic, commercial or delivery matters to the Account Director when required. Campaign Strategy and Execution Build and execute Amazon Ads strategies aligned with client business objectives. Manage campaigns across Sponsored Products, Sponsored Brands and Sponsored Display. Manage Amazon DSP campaigns or support their delivery while developing expertise. Develop campaign structures covering targeting, audiences, budgets, bidding and creative requirements. Ensure campaigns are launched accurately, monitored consistently and delivered on time. Manage activity across multiple products, categories, marketplaces and campaign objectives. Coordinate campaign execution with internal specialists and external stakeholders. Optimisation and Performance Monitor campaign performance and identify optimisation opportunities proactively. Optimise budgets, bids, targeting, search terms, audiences and campaign structures. Analyse retail media and e-commerce metrics, including ROAS, ACOS, TACOS, conversion rate, new-to-brand performance and sales contribution. Translate performance data into clear insights and actionable recommendations. Identify performance risks and take corrective action before they affect delivery. Support testing plans across audiences, formats, creative and bidding strategies. Commercial Accountability Support revenue growth across assigned accounts. Identify upselling and cross-selling opportunities across Amazon Ads, Amazon DSP, analytics and wider media services. Contribute to client retention and renewal planning. Support account forecasting and provide visibility of expected media spend and service revenue. Monitor account scope, delivery requirements and potential margin risks. Support commercial proposals, scopes of work and renewal conversations. Ensure campaign budgets and service commitments are managed responsibly. Reporting and Measurement Pro…