Account Manager - PR

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: The Account Manager – PR at Burson India - Gurugram will be responsible for delivering the marketing strategy of the firm & lead all outreach initiatives. The individual will support the reputation management of the firm and drive business growth. The purpose of this role is to have an impact on the Burson India brand through progressive marketing strategies and communications across all media and platforms. The Role encompasses planning and executing an integrated 360° marketing programme spanning social media, earned media, paid media, digital, and thought leadership anchored to strategic content themes that give the brand a coherent, consistent narrative across all channels. To develop and deliver agreed marketing strategies to meet organizational objectives . Responsible for delivering external communication, supporting new services and partnerships, messaging & content creation, conceptualizing special events , sponsorships & promotions, and thought leadership initiatives of the firm. Experience in identifying target audiences and devising campaigns that engage, inform, and motivate them. An organized individual, with excellent time-management skills. Creative thinker, able to work under pressure & meet deadlines. What you'll do: Technical Competency This section describes the key areas in which this role will need to deliver results. Measurable skills for an individual to succeed in this role. Marketing Acumen: Strategy, Planning & Brand Management Contributes to developing and executes the firm's annual integrated marketing strategy and programs — both short and long term — in consultation with the CM&GO, Burson Group India; defining objectives, messaging, and activities across monthly, quarterly, and annual plans. Holds overall responsibility for brand management and corporate identity — ensuring all marketing output is consistent with company messaging, guidelines, and positioning priorities. Research, analyses, and monitors communications industry trends and the competitive landscape — building and maintain competitive intelligence and market scanning processes that translate category trends, whitespace opportunities, and positioning gaps into actionable growth strategies for leadership. Ensures effective control of marketing results Media Relations, Thought Leadership & Executive Visibility Manages end-to-end media relations across A&M media — securing thought leadership article placements, executive interviews, industry quotes, and press releases for Burson Group India on a monthly basis. Plans, executes, and manages global leadership visits to India — coordinating logistics, communications, internal briefings, and stakeholder engagement. Content, Collateral & Production Leads the creation and publication of all marketing material— working with writers and designers to oversee copywriting, design, layout, and production in line with company messaging and marketing plans. Plans and oversee…