Account Manager, Paid Social

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2854 - Account Manager, Paid Social - GCS Role Summary and Impact The candidate will report into the Paid Social Account Director. Working within the Paid Social team, they will be integral to achieving client goals, and the development and optimization of Paid Social activity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own initiative to manage Facebook/Instagram, Twitter, Google, YouTube and Linkedin campaigns. You will be expected to champion the Mindshare Outcomes best practice approach to delivering campaigns, multi market strategy coordination and communication. You will lead by example, taking responsibility for the guidance and development of junior members of the team. Principal responsibilities: Performance Leading the planning, creation, and on-going management of Paid Social campaigns Carrying out health checks on the accounts to ensure they are set up and running as per Mindshare best practice Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities Creating and leading the execution of development and testing plans including media owner betas where possible Preparing presentations and leading client calls and face to face meetings Working with the AD to devise campaign strategy and translate this into campaign delivery Profile Playing an active role in team meetings and agency events Writing case studies of great work delivered by the team Volunteering to assist with new business pitches, and other cross-agency initiatives People Collaborating with other digital teams within the Mindshare Outcomes hub Delegating and managing workloads across the junior members of the team Contributing to and owning personal development plans Arranging/attending training to progress you and the team’s knowledge and capability Motivating junior team members to develop their knowledge of social best practices Supporting the educating of planning teams on the benefits and purpose of Paid Social Process Making full use of the technology available, implementing processes and practices that maximize operational efficiencies The accurate management of budgets, adhering to the Mindshare finance process Taking responsibility for junior team members accurately following all aspects of Mindshare process Identifying opportunities for process improvement, and providing recommendations Performance measures: Consistently hitting and exceeding client’s targets Overseeing the implementation of best practices and knowledge sharing Managing the development of junior team members Skills and Experience Key skills & knowledge: Exceptional hands on Paid Social experience and comprehensive knowledge of best practice Experience supporting, developing, and mentoring junior team members Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets An expert in developing and implementing audience strategies to optimise Paid Social campaigns Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks Proficient in using advance features available within the native and 3 rd party Paid Social platforms (Facebook, Twitter, Snapchat, Linkedin, etc.) and tracking platforms like GA, DoubleClick and Adobe Analytics Ab…