Account Manager, Digital

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 1044 - Account Manager, Digital - Manchester Role Summary and Impact We’re looking for a driven, quick-thinking and versatile Digital Account Manager to join our ever-growing business. The candidate should already have an excellent knowledge of the UK digital landscape and have experience in planning / buying digital media across both DR and Brand, although the role will be focused predominantly on performance. Our Account Managers are responsible for the operational delivery of the team’s output across Display and Social, meaning you will work closely with media owners, clients and third-party platforms for campaign management, optimisation and reporting. Strategically, you will be responsible for responding to client briefs, delivering budget and performance forecasts, producing testing frameworks, managing social campaigns, analysing performance, and ultimately overseeing the end-to-end account management of client business. Candidates will be expected to work collaboratively with all, show a real passion for anything Digital. The ideal candidate is someone with a good working knowledge of paid advertising across a variety of digital channels (direct IO, programmatic, social and search). This person should have experience with activation and reporting but should still be keen to further their expertise across both. The successful candidate will become part of an established team focused on driving innovation and executing best in class for their client Based in our new WPP campus building in the heart of Manchester’s development district, the largest communications operation outside of London and the home for all WPP regional talent across a number of business disciplines, and an amazing place to grow your communications career and to realise your potential in a dynamic and exciting setting Key Responsibilities: As part of a through ITV digital team, specialising in social, the role is varied with several areas of focus. Digital planner buyers are expected to be proficient in at least some of these areas but will be given all the necessary training to help develop their skills further. Responsibilities include: Campaign Management Assisting on the development of detailed paid media plans that align with client’s objectives and KPIs. Working with the activation team to make recommendations around optimising campaign performance and pacing to ensure activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary. Working with the activation team to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel. QA’ing performance commentary that delivers valuable insight and recommendations to clients. Able to identify trends and recommend actions to capitalise/mitigate these trends as necessary. Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects. Supporting with the strategic planning across other digital channels, working with the account director on campaign RTBs, testing, monthly reviews etc. Client & Partner Management Working closely with your line-manager & the wider team to support the delivery of high-quality work for clients. Actively contribute to client calls and become a valued and trusted member of their marke…