Account Executive, SMB - APAC/EMEA

About G2 - The Company G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users. Now, we have joined forces with Capterra https://www.capterra.com/, SoftwareAdvice https://www.softwareadvice.com/, and GetApp https://www.getapp.com/ to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence. And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI. Does that sound exciting to you? Come join us as we try to reach our next PEAK! About G2 - Our People At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn. You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI https://company.g2.com/dei and philanthropic work (like our G2 Gives https://company.g2.com/gives program) because it encourages us all to be better people. ABOUT THE ROLE As an Account Executive, SMB for G2 Marketing Solutions, you’ll own a new-business quota in one of our fastest-growing segments. You’ll run the full sales cycle - prospecting through close - for your assigned region, partnering with internal teams to craft data-driven narratives that showcase G2’s value. You’ll create urgency with prospects, advocate customer needs internally, manage expectations and escalations, and drive executive engagement on high-growth accounts. This role sells to APAC or EMEA prospects from India and requires working the corresponding shifts, which run from 08:00 am to 05:00 PM or 2:00 PM to 11:00 PM IST. During the ramp period, this is a full-time, five-day in-office schedule for training and enablement; once completed, the role will transition to a hybrid model with 3 days work from office. IN THIS ROLE, YOU WILL: - Own and exceed a new-business quota for G2 Marketing Solutions in the SMB segment. - Run full-cycle deals across your territory. Build and manage a healthy pipeline with a consistent outbound motion (email, phone, social) tailored to India/APAC buyers. - Craft data-driven proposals and narratives, translating insights into clear ROI and next steps. Multi-thread opportunities, engage executives early, and drive stakeholder alignment to accelerate cycles - Forecast with precision; maintain rigorous SFDC hygiene, activity metrics, and stage progression accuracy - Represent the voice of the customer - surface market feedback to influence playbooks, messaging, and product roadmap. Responsibility Area: Pipeline Creation & Market Development - 40% - Generate qualified India/APAC SMB pipeline by prioritizing ICP accounts and territories; focus on segments with highest propensity to buy to accelerate top-of-funnel impact. - Run targeted outbound activation using email/phone/social to build and maintain pipeline - Build a repeatable motion (cadences, quarterly territory plans) to sustain coverage Responsibility Area:…