Account Executive

**Shape the Future of Advertising in Utah's Premier Media Market** Are you ready to be at the forefront of the advertising revolution? Join KTVX TV (ABC4) and Nexstar Digital as an **Account Executive** and become a strategic partner to businesses across Utah. In today's dynamic media landscape, you'll craft innovative campaigns that seamlessly blend traditional broadcast television with cutting-edge digital solutions, including the rapidly growing world of streaming TV advertising. **What Makes This Role Exciting** **Multi-Platform Campaign Architecture** You'll design comprehensive advertising strategies that span traditional broadcast television, connected TV/streaming platforms, digital display, digital video, and email advertising. Every campaign you create tells a complete story across multiple touchpoints. **Streaming TV Revolution** Be part of the streaming advertising boom! Help clients reach cord-cutters and streaming audiences through advanced targeting capabilities that traditional TV never offered. You'll leverage data-driven insights to deliver precise audience targeting across popular streaming platforms. **Creative Problem Solving** Each client presents a unique puzzle. Whether it's a local restaurant launching a new location or a regional retailer driving holiday sales, you'll develop creative solutions that maximize their advertising ROI using our full suite of broadcast and digital tools. **Innovation at Your Fingertips** Work with the latest advertising technologies including programmatic advertising, advanced audience segmentation, cross-platform attribution, and real-time campaign optimization tools **Your Impact as an Account Executive** **Revenue Generation & Business Development** - Identify and cultivate relationships with small, medium, and large businesses plus advertising agencies throughout Utah - Uncover new opportunities by understanding each client's business challenges and demonstrating how our integrated media solutions drive measurable results - Implement data-driven strategies to consistently exceed revenue targets while building long-term client partnerships **Strategic Campaign Development** - Create compelling, multi-platform advertising campaigns that leverage the unique strengths of broadcast television, streaming TV, and digital advertising - Present innovative media strategies that showcase how traditional broadcast reach combines with digital precision targeting - Develop customized advertising schedules and campaign timelines that align with client goals and market opportunities **Client Partnership & Consultation** - Serve as a trusted media advisor, educating clients on emerging advertising trends and technologies - Deliver impactful sales presentations that demonstrate the power of integrated broadcast and digital campaigns - Provide comprehensive market insights, competitive analysis, and performance metrics to guide client decision-making **Community Leadership** - Represent KTVX TV and Nexstar Digital as a visible leader in Utah’s business community - Build meaningful relationships that extend beyond advertising partnerships - Collaborate with a dynamic team of sales professionals, creative specialists, and digital experts **What You Bring to the Team** **Education & Experience** - Bachelor's degree in Business, Marketing, Advertising, Mass Communications, or related field - Alternatively, equivalent combination of education and relevant work experience - Track record of achieving long-term objectives and implementing successful strategies **Core Competencies** - Exceptional communication skills with the ability to craft compelling proposals and deliver engaging presentations - Creative thinking and innovative problem-solving abilities - Strong analytical skills to interpret campaign performance and market data - Proficiency with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) **Professional Requirements** - Valid driver's license with clean driving record and reli…