Account Executive, Brand Experience

**ABOUT GMR MARKETING** **We are *the* Experience Agency Making Unforgettable Stories Born of Humanity** **NOT JUST EXPERIENTIAL. *EXPERIENCE.*** The lines have blurred. People live in the physical, digital, and social worlds all at once, and your brand experiences should do the same. **NOT JUST TELLING. *MAKING.*** The best stories are lived, not heard. Make an immersive world for people to explore so they can experience something they’ll never forget. **NOT JUST CONSUMERS. *HUMANS.*** It all starts with the human. If you want to make a lasting impact, look beyond the wallet to understand what motivates and inspires people. GMR is a full-service experiential agency with capabilities that span physical, digital, and social experiences. The Account Executive will lead engagement, event activation, and execution for sports and athlete partnerships (NFL and other teams and leagues as needed). This role performs a critical function in navigating the sports and talent ecosystem, managing athlete relationships, negotiating partnership elements, activating across channels, and collaborating seamlessly with internal and external teams. This position sits within GMR’s Brand Experience team and supports complex, multi-disciplinary marketing and sponsorship programs across an integrated ecosystem, including close collaboration with clients, internal GMR teams, and other partners. **REQUIRED SKILLS** - **Client Consulting.** Support and manage the development and execution of comprehensive, multi-channel marketing solutions that combine data-driven insights with innovative creative approaches to deliver cohesive brand experiences. Oversee multiple priorities and projects simultaneously. Experience with B2B marketing campaigns, executive level hospitality, marquee sponsorships, and Integrated Agency Team (IAT) working models is highly preferred. - **Athlete Partnership Coordination.** Understanding and experience navigating brand and athlete partnerships. Identification of the right fit athlete for the brand, negotiation, contracting and tracking of asset utilization. - **Relationship Management.** Build and maintain strong relationships with clients, properties, and internal and external stakeholders to drive program and business success. Proactively navigate client and stakeholder concerns with integrity, focusing on collaborative and mutually beneficial solutions. - **Client Business Expertise.** Develop a deep understanding of the client’s business, products and services, and competitive landscape through ongoing research and analysis. Anticipate client needs, clearly articulate the “why” behind recommendations, and deliver informed, impactful guidance to drive business results. - **B2B Hospitality and Experiential Activation.** Lead client B2B hospitality program activation and amplification through sponsorships, media, talent, and social integration opportunities. Identify and implement strategies that drive efficiencies and deliver memorable experiences. Partner closely with strategy, creative, and production leads on ideation, sell-in, and execution. - **Tour Management.** Guide a multi-layered, branded tour experience. Understanding brand goals for the tour, identifying events, negotiating sponsorships and support resourcing teams building out a tactical event schedule. Shepard KPIs development, tracking and reporting that drive real results for the client’s brand. - **Integrated Marketing.** Collaborate with internal and external partners to develop project plans, annual campaigns, and B2B experiences, while supporting GMR’s strategic vision for the client’s sponsorship work. Serve as an integrated team lead, fostering a collaborative and inclusive process that unlocks the full expertise of GMR solution centers. Contribute to brief development, thought leadership pieces, and creative problem-solving exercises alongside internal and external partners. *The annual range for this role varies between $50,000 - $60,000 and may vary d…