Account Director, Media Planning

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2454 - Account Director, Media Planning Role Summary and Impact To collaborate with international local-market specialists to create integrated, future facing cross-channel media plans. An opportunity to work across one of the world’s biggest travel brands - Booking.com. This media-planning co-ordination position will offer the selected candidate an opportunity to grow their knowledge of international media landscapes and evolve their expertise in global media planning and strategic consultancy. It is the perfect opportunity for an ambitious Account Manager or an Account Director looking for a new challenge in an integrated client / agency role, where the right candidate will have ownership of projects and the capacity to be involved in proactive asks and forward thinking. You will work as part of the Booking.com team reporting into the Global Business Director. Responsibilities Engage with local market planning experts to brief and support cross channel campaign planning across key EU/AU markets including UK, DE, FR and AU. Ensure cross channel plans have a clear, consistent rationale and are aligned to global strategy Collaborate with local planning leads to design impactful, digitally focused paid media campaigns in each market Manage and support the development of the junior talent in the team Build a strong knowledgebase and understanding of the client’s business and marketplace Coordinate/manage local market and regional media partner briefing process Act as an expert voice during client facing planning meetings on local market media landscapes (potential partners, channel effectiveness, measurement, and testing) Problem solve local market challenges with confidence and present high-quality solutions to clients Build strong relationships with local and internal Mindshare teams to ensure markets are delivering key actions across the account Work with local markets to improve planning and reporting practices on an on-going basis Lead implementation process of regional campaigns, working closely with external agencies to deliver executional excellence. Integrate planning & media Strategy knowledge and expertise into operational practices across the account. Lead in the collation of competitor, market, and media activity to provide insightful updates to the clients and team Keep abreast of EMEA media channel developments, identifying new channels and test opportunities for upcoming campaigns in collaboration with Global Digital Team. Skills and Experience Positive, enthusiastic with a can-do attitude Inquisitive and happy to question the status quo Open and consultative approach with colleagues and clients A team player who is interested in and excited to learn more about the world of global media and the travel industry Comfortable with the use of Excel spreadsheets (advance user is a plus but not a prerequisite) Ability to communicate succinctly in all directions Calm approach to managing urgent deadlines Enthusiasm and interest to go beyond the task – to find the insight in the data, or to identify a time-saver in a current process A desire to learn and to be involved in numerous workstreams Proactive nature with strong self-motivation Essential Criteria Substantial experience in media planning with a solid grasp of the traditional and digital media landscape Ability to demonstrate…