Account Based Marketing Manager - Netherlands

## Company Description **Who is HelloKindred?** HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid. Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands. ## Job Description **Work set up:** **Remote/Hybrid** **Anticipated Contract End Date/Length:** 1 year contract with potential to extend Our client, a global professional services firm, is seeking an experienced and strategically minded Account Based Marketing (ABM) Manager - Netherlands to drive highly targeted marketing initiatives across key enterprise accounts. This role will be heavily focused on Account Based Marketing (approximately 70%), with the remaining responsibilities supporting broader regional and demand-generation marketing activities. The successful candidate will partner closely with sales, business leadership, account teams, digital marketing, and external agencies to execute personalised ABM strategies that strengthen client relationships, drive engagement, and contribute to pipeline growth. The ideal candidate is commercially minded, highly collaborative, data-driven, and experienced in executing sophisticated B2B marketing strategies within complex matrix organisations. **What you will do:** **Account Based Marketing (Primary focus – approximately 70%)** - Lead the planning and execution of strategic 1:1 and 1 ABM programs aligned to regional and country business priorities. - Partner closely with the ABM Director, Netherlands, sales leadership, and account teams to identify and prioritise strategic accounts and target opportunities. - Develop highly personalised and insight-led marketing campaigns tailored to key stakeholders and enterprise accounts. - Collaborate with campaign, content, digital, and creative teams to deliver integrated ABM initiatives across multiple channels. - Leverage client insights, engagement data, intent data, and behavioural analytics to optimise account engagement and campaign performance. - Create and adapt account-specific content, messaging, and marketing assets that align with client pain points and business objectives. - Drive account engagement, relationship-building, and marketing-influenced pipeline growth through targeted ABM initiatives. - Measure and report on ABM program performance, engagement metrics, pipeline contribution, and ROI. - Continuously optimise ABM strategies and tactics based on campaign performance and stakeholder feedback. **Broader marketing responsibilities (Approximately 30%)** - Support wider regional marketing initiatives, campaigns, and strategic marketing activities where required. - Assist with integrated marketing campaigns, thought leadership initiatives, webinars, events, and digital marketing activities. - Work collaboratively with internal marketing teams to ensure consistency in messaging, branding, and campaign execution. - Contribute to broader demand-generation and client engagement initiatives across the Netherlands region. - Support campaign planning, stakeholder coordination, reporting, and marketing operations activities. ## Qualifications - Minimum of 5 years’ experience in B2B marketing, Account Based Marketing (ABM), digital marketing, demand generation, or integrated marketing within technology, professional services, or enterprise environments. - Proven experience managing and executing successful ABM programs for enterprise or strategic accounts. - Strong understanding of personalised marketing strategies, client engagement, buyer journeys, and account targeting methodologies. - Experience working closely with sales and account teams within complex matrix organisations. - Strong knowledge of multi-channel marketing, digital marketing, content marketing, and campaign performance measurement. - Understanding of en…